Protein and marketing

Marketing can be a powerful tool. Images, copy and endorsements can leave one feeling they must get onboard or fall behind. This is no more apparent than the fitness world and protein powders.

Don't be fooled by the models and marketing hype. It's all about the bottom line.
Don’t be fooled by the models and marketing hype. It’s all about the bottom line.

It’s everywhere. You see the ads in fitness magazines. Countless bloggers and articles talk up the benefits of “protein x” versus “protein Y” and the industry generates millions of dollars.

Here are two thoughts to share with you:

  • Fitness magazines and some bloggers rely on supplement companies for advertising.
  • If you truly follow a healthy lifestyle, you can consume all the protein you need in your diet.

Yes, that’s right. You don’t need protein shakes several times a day. There’s a reason fitness magazines and blogs talk it up in articles – and why supplement ads fill the pages and the screen. It’s marketing 101. Create a demand and sell it.

The reality of protein and building muscle:

  • The average person needs 0.8 g of protein per pound of body weight per day
  • Athletes, heavy exercisers and body builders need no more than 2 g of protein per pound of body weight per day

All that extra protein? It is converted to fat, requires the kidneys to work harder and can lead to dehydration. So why drink 2-3 protein shakes a day?

The bottom line:
If you plan your meals out well, you don’t need the powders and shakes. You can save yourself some money. But, if you’re like me, life is busy. And this is where a protein supplement can benefit you. Not everyone can head home from the gym to make a balance meal. Thus, drinking a shake can help quickly feed your body and begin the repair process. Opt to buy a whey protein with as little sugars and fillers. Keep it as clean as you can. And drink up right after your workout.

Then make sure you eat healthy the rest of the day. Lean meats. Fruits and veggies. Go as organic, unprocessed or grass-fed as you can find. You may find this route to be cheaper than stocking up on various supplements.

An improved body does not come from a pill or a powder. It comes from hard work and proper nutrition. A healthy diet is key to any transformation. Don’t fall into the marketing hype of magazines, blogs and supplement companies. Remember, those are professional models and everyone has money at stake.


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